Promotion 101: Playlists
Promoting your own music through playlists can be very effective - it is also quite fun. The trick is to create a top notch playlist featuring other (perhaps more established) artists/bands and then to whack a few of your own tunes in there. The other artists/bands featured in the playlist may be the primary draw, but your own songs will also be introduced to listeners. You don’t of course need to limit your playlist to music of a similar genre, you can be creative with the theme and name of your playlist.
There are many platforms to then share and spread them. If we are talking Spotify playlists then there is Sharemyplaylist.com, Spotify Playlists, Spotylist.com, Spotifyfriends.com to name just a few. Deezer, Lala and other on demand streaming services have their own communities built up around this. Beyond specific websites, playlist can be readily transferred over social networking mediums. Share the link with your friends and if it cuts the cream, your playlist should be passed around the social media bubble. To be honest, you can post the link to your playlist on pretty much any online medium, such as blogs, forums etc.
For extra exposure, why not enter your playlist in a competition? This, as artist/DJ Dr.Sounds (a.k.a Bodysurf) will no doubt tell you can be very effective. Dr Sounds entered his playlist in the Spread the joy competition and came second place, not only generating exposure for his own music but also winning a rather cool new smart phone. Nice work.
We are happy to feature playlists here on the blog, so if you have one you are particularly fond of, shoot it over to us and we will post it.